設 計 大 獎
＃2 0 1 9 金 點 設 計 獎
GOLDEN RIN DESIGH AWARD 2019
＃百二歲 是期許也是祝福，身為百年茶農的下一代，背負著茶農用心厚工的堅定使命，賦予家鄉的茶葉新生命
以茶為本，發展出結合在地文化生活特色之伴手禮，讓台灣的茶穿上台灣文化的新衣
秉持著健康天然無毒的理念，讓茶有了多元創新的新風貌。
讓不同的國籍、不同的年齡層，與各種不同的茶可能有了新的邂逅；茶不再只是拿來喝。
PAH JI HUE` represents expectations and blessings.
As new generation of the tea farm accepting the responsibility of passing on the legacy,
we have developed kinds of tea products combined with local culture that is healthy
and free of pesticides, and thus pouring new life into Taiwanese tea.
百二歲的誕生 期許自己 『 不是最好的，我們不要 』
那顆最簡單的初心，除了分享家鄉的好茶，更祈願收到這份厚禮的人都能健康百二歲。
We want to let customers from different nationalities and ages know that tea is not only just for drink, but to enjoy.
“We want nothing but the best.” is what PAH JI HUE` emphasizes.
We hope to share the best tea from Taiwan and give blessing to whom receive the tea gifts to live healthy over 120 years old.
以茶為本，發展出結合在地文化生活特色之伴手禮，讓台灣的茶穿上台灣文化的新衣
秉持著健康天然無毒的理念，讓茶有了多元創新的新風貌。
讓不同的國籍、不同的年齡層，與各種不同的茶可能有了新的邂逅；茶不再只是拿來喝。
PAH JI HUE` represents expectations and blessings.
As new generation of the tea farm accepting the responsibility of passing on the legacy,
we have developed kinds of tea products combined with local culture that is healthy
and free of pesticides, and thus pouring new life into Taiwanese tea.
百二歲的誕生 期許自己 『 不是最好的，我們不要 』
那顆最簡單的初心，除了分享家鄉的好茶，更祈願收到這份厚禮的人都能健康百二歲。
We want to let customers from different nationalities and ages know that tea is not only just for drink, but to enjoy.
“We want nothing but the best.” is what PAH JI HUE` emphasizes.
We hope to share the best tea from Taiwan and give blessing to whom receive the tea gifts to live healthy over 120 years old.
# 傳 達 設 計
以茶文化為品牌核心的百二歲，延伸出茶飴、茶皂等相關文創產品，相較以往年輕形象
此系列，便是回歸到百二歲制茶本質，以臺灣經典好茶、臺灣果茶產品為品牌強化。
以茶文化為品牌核心的百二歲，延伸出茶飴、茶皂等相關文創產品，相較以往年輕形象
此系列，便是回歸到百二歲制茶本質，以臺灣經典好茶、臺灣果茶產品為品牌強化。
